Honey and water. It’s a wonderfully hydrating, energizing combination that dates back to the first Olympics where the athletes used it to fuel their feats.

Our honey water journey began when beverage specialist Michele Meloy Burchfield was approached by Joe Ross, a sports coach at a Pennsylvania boarding school, who had been mixing honey with water to create a natural hydration and energy alternative for his athletes. Michele was instantly intrigued with the concept and instinctively knew there was a

way to make honey water much more playful on the palate and brought it to longtime friend and globally recognized brand strategist, Carla Frank.

For two years, the duo studied honey, its benefits and the beautiful bees that make it. Their joint passion soon blossomed into Blume Honey Water, a line of naturally energizing, elegantly hydrating waters that delight the palate and build awareness around bee sustainability. Welcome to the sweetest way to savor life together.


Michele Meloy Burchfield,

The beverage category is Michele’s playground. As a sales and marketing expert with 25+ years of experience, Michele knows the industry inside and out. Michele spent nearly ...

15 years at the Boston Beer Company where she helped build the Sam Adams brand before starting her own consulting business. Simply put, Michele never loses sight of what really matters for a beverage brand: the liquid inside the bottle. That’s why it’s no wonder she’s helped so many brewers and distillers successfully bring their brands to market. Today, Michele is one half of the force behind Blume Honey Water. She is also an avid cyclist, skier and tennis player and a green-thumbed outdoorswoman with the backyard gardens to prove it.

Carla Frank,

Carla lives for beautiful design and good food. It works out well too, because they happen to be her expertise. Carla was the Founding Design Director of the most successful ...

magazine launch in history, O, The Oprah Magazine, and is also the award-winning Creative Director responsible for the repositioning of Cooking Light Magazine into a successful lifestyle brand and Glamour Italy while she lived on-site in Milan. Authenticity and passion are in Carla’s blood, and she believes that the strongest brands ignite the emotions and imagination of their audiences. She also believes in the power of high quality food to open your heart and mind, while and providing a deep sense of wellbeing.


Here are some of the friends we can’t Blume without.